POSTED IN J UNE 27TH, 2014 IN INSIGHTS BY MARTY VERNON Google Analytics is a platform that collects data and organizes this data into useful reports. By obtaining Google Analytics Individual Qualification certificate, I have learned that Google Analytics allows you to track the performance of your website traffic (or websites through cross-domain function) and provides you with insightful reports. I would definitely recommend to set up Google Analytics to your website if you want to: track your conversion and business goal completions find out which campaigns bring the most traffic and conversions to your website determine the location of your best visitors visualize what people click on the most learn what people are searching for on your website identify your best and worst performing pages determine on which step in conversion path people are leaving discover if you need a mobile a